• Client

    FreqFeed
  • Industry

    Music & Entertainment
  • Year

    2021
  • Platforms

    Web, Mobile, Print, Social
  • Project URL

    instagram.com/freqfeed

A music hub pairing avid listeners and up-and-coming artists, making their music be heard.

Startup founders Peter Cellantano and Aaron Maldonado came to Sunset MKTG on the search for a unique brand identity to celebrate the launch of their online content channels. Initially evaluating expensive agencies and trying out freelancers, they could not find the right fit. That search ended the minute they started working with us.
“Sunset MKTG got the concepts SPOT ON on first round and delivered the project in less than 2 weeks - way ahead of schedule” Peter Cellantano, Founder & CEO

Our Inspiration

Our design team created the design based on the freestyle inspiration of the retro 90's, resembling the roots of older record releases. We communicated this through retro 3D block lettering and colors that communicated emotions of . The unique soundwave element we created of the frequency identically matches the frequency wave of saying "Freq Feed" into a recording and was recreated the wave using custom illustration. We hand picked colors that emitted positive emotions of deep thought, fluid life, sparks and rhythms, and intense moments - all iimportant aspects we identified of the FreqFeed brand.


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